Custom WordPress Theme
We build custom WordPress themes using modern block theme (FSE) architecture — fast, stable, and built around your actual brand and content, not a stretched-out template.
Context
A theme controls how your WordPress site looks and is structured — layout, design, and templates. A generic or premium theme is built to work reasonably well for thousands of different businesses; a custom theme is built specifically around your brand, your content, and how your team actually needs to edit and manage the site.
The difference shows up over time more than on day one: generic themes and page builders often carry unnecessary code for features you’ll never use, which slows load times and adds fragility. A custom theme includes only what your site actually needs — faster, more stable, and easier to maintain as WordPress itself evolves.
Education
WordPress now supports two real approaches, and the right one depends on your situation, not a fixed rule:
Most of our current work is a hybrid: block theme architecture as the foundation, with custom Gutenberg blocks built for the specific functionality your site needs beyond what core blocks provide. We'll recommend the right mix honestly, not default to whichever is trendier.
Services
✓ Custom Theme Design & Development
✓ theme.json / Global Styles Configuration (for block themes)
✓ Custom Gutenberg Blocks (where needed)
✓ Responsive, Mobile-Tested Design
✓ Core Web Vitals Performance Optimization
✓ Child Theme Setup (update-safe customization)
✓ Cross-Browser & Cross-Device Testing
✓ Post-Launch Support
Our Process
Discover
Understanding your brand, content, and how your team needs to edit and manage the site.
Recommend
An honest recommendation: block theme, classic theme, or hybrid, based on your actual needs.
Design & Build
Custom theme development, including any custom Gutenberg blocks required.
Test
Cross-browser, cross-device, and WordPress-version compatibility testing.
Launch & Support
Go-live, with ongoing support as WordPress and your business both evolve.
Industries
Ecommerce & Retail
Professional Services
Healthcare
Hospitality & Restaurants
Local & Multi-Location Businesses
Publishing & Content-Heavy Sites
Current, not dated
We build with modern block theme architecture where it fits, not outdated PHP-only approaches.
Honest about the right approach
Block, classic, or hybrid — we recommend based on your needs, not a one-size-fits-all default.
Performance-first
Lean code, no unnecessary bloat, tested against real Core Web Vitals benchmarks.
Update-safe by design
Correct child theme practices and testing against new WordPress releases before they reach your live site.
No long-term contracts
Clear project scope, clear delivery.
Honest Timeline
A focused custom theme project typically takes 4-8 weeks, depending on complexity and how many custom blocks or templates are needed. Migrating an existing site off a page builder to a custom theme can take longer if a lot of legacy content needs to be reconstructed — page builders store content in ways that don’t convert directly to block markup, so this step often takes real, dedicated time rather than a quick swap.
Metrics
Pricing
Pricing depends on scope — a focused custom theme for a straightforward site is priced differently than a complex, multi-template build with several custom Gutenberg blocks, or a full migration off an existing page builder. We'll give you a clear quote after a free theme consultation.
Scoped to your project
Priced to the scope and complexity you actually need
Clear estimate upfront
A fixed-scope estimate after a free consultation
Honest recommendations
We recommend what fits, not the biggest package
Get a free theme consultation — we'll help you figure out the right approach for your site.
FAQ
Free consultation
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