Marketing Dashboards & Reporting
Live, automated marketing dashboards built around the handful of metrics that actually drive decisions — not 30 numbers nobody acts on.
Context
A team we know of once built a genuinely beautiful marketing dashboard — comprehensive KPIs, clean layout, refreshed every Monday morning by manually exporting CSVs from six platforms into spreadsheets. It looked great, until a campaign overspent by $12,000 over a weekend, because the dashboard was still showing Thursday’s numbers. Making it update daily would have taken two hours of manual work every day — not worth it, so the team quietly went back to weekly emails.
That’s the real failure mode: a dashboard that isn’t automated isn’t really a dashboard, it’s a delayed, false sense of control. The second most common failure is the opposite problem — a dashboard trying to show 30+ metrics, when usually only a handful actually drive any decision. We build for automation and focus, not just visuals.
Services
How we sequence work
Different tools fit different situations, and we'll recommend based on your actual needs:
free, connects natively to GA4 and Google Ads, and suits most businesses well, especially smaller marketing teams
Our Process
Discover & Map
Understanding your stakeholders, what decisions your data actually needs to support, and how often each audience actually needs to see it.
Design
Choosing the right tool and defining the focused KPI set for each dashboard.
Build & Automate
Connecting data sources with automated refresh — no manual exports.
Validate
Checking every number against the original source platform before anything ships.
Maintain
Ongoing monitoring so dashboards don't quietly break or drift out of date.
Industries
Ecommerce & Retail
B2B & SaaS
Agencies & Marketing Teams
Multi-Location & Franchise Businesses
Professional Services
Healthcare
Automated, not manual
Live data connections, not CSV exports someone has to remember to run.
Focused, not bloated
A handful of decision-driving KPIs per audience, not 30 metrics nobody uses.
Validated against source data
Every number checked before it reaches a stakeholder.
Matched to the right tool
Looker Studio, Power BI, or Tableau, recommended honestly based on your actual scale.
No long-term contracts
We keep earning your account every month.
Honest Timeline
A focused, single-purpose dashboard (like a paid media view) can typically be built and automated within 1-2 weeks. A fuller reporting system covering multiple stakeholder audiences typically takes 3-5 weeks, depending on the number of data sources and how much stakeholder mapping is needed upfront. Dashboards need ongoing maintenance — we recommend periodic review, since source platforms change their APIs and reporting needs evolve.
Metrics
Pricing
Pricing depends on the number of data sources, stakeholder audiences, and whether Looker Studio, Power BI, or Tableau fits best. We'll give you a clear estimate — including an honest tool recommendation — after a free dashboard assessment.
Scoped to your project
Priced to the scope and complexity you actually need
Clear estimate upfront
A fixed-scope estimate after a free consultation
Honest recommendations
We recommend what fits, not the biggest package
Get a free dashboard assessment — we'll show you whether your data is stale, your metrics are bloated, or both.
FAQ
Free consultation
Share a few details and we'll get back to you within one business day.
We received your request and will reply within one business day.
